Did you know a whopping 60% of individuals in the UK celebrate Mother’s Day? Even with the horrendous weather we endured last March total retail sales still reached £1.4 billion!
And guess what? Gift cards and salon treatments are top choices. And with an average spend of £58, Mother’s Day is the perfect opportunity make a few extra sales for your business, without the need for cuts and discounts.
Here are 5 fabulous salon marketing treats put together by our team, for you and your customers this Mothers’ Day.
There’s no more fabulous time to promote your most indulgent treatments. Clients are looking for that perfect gift and have the budget to spend. So, take advantage by showcasing your top treatments, and money earners! Not only will you attract customers, you’ll notch up average spend at the same time. Plus, it’s a great way to show off your brand and open the eyes of your customers to your full range.
Mother & Daughter
A mother & daughter package is just perfect for Mother’s Day. Especially if Mum or daughter (or both!), are new customers for you. Create a tempting package by including a couple of best-selling treatments. Then, add in a service you would like to promote. Encouraging clients to try something new will lead to them re-booking that very treatment. Maybe add a mini upgrade option too, polish to gel nails or glass of bubbly on the day.
Gift cards feature high on the most wanted list at Mother’s Day. And what better way to introduce a new customer to your business, whilst attracting sales at the same time. They are a lovely touch too. Package them up beautifully & maybe offer a small box of chocolates as a little extra temptation. You could even pop in a note offering a small % off future treatments on your most quiet days next month. Gift cards are easily purchased online from companies for a small cost, like these from the Plastic Card people.
Spa at Home
Package up your product and present as a beautiful ‘mini spa at home’ treat for Mother’s Day. Package beautifully and display prominently to attract the eye of your customers, and passers-by. You’ll guarantee sales of profitable items. And perhaps pick a theme and include a voucher for an in-salon treatment too, to extend the possibility of future sales. For example, hand products with a manicure voucher or body products with a back massage voucher.
WANT TO SEND A MOTHERS DAY CAMPAIGN?
Let us create a bespoke email template just for you!
Simply contact the team and we will be happy to help.