Loving Client Loyalty

Thanks for stopping by!

It’s great to hear you are loving client loyalty as much as we do. At Trebbly, your customer is our priority. We know that by investing into the overall experience you can increase client loyalty to your brand and build a busier business.

Dont just take our word for it

We recently spoke to Gavin Hoare, Salon Manager at the wonderful Richard Ward. Gavin agrees entirely that more needs to be done to invest into the customer experience.

Over the last 10 years there has been a shift in the client expectation of what they want a salon visit to be; we live in a time where technical excellence is better than at any other time in the past, so it has to be about something more, more than a great cut, colour or finish.

Looking at ways of rewarding our clients for their loyalty goes a long way in securing their ongoing future business; with this in mind, I am always looking for forward thinking and innovative ways to do just this, so partnering up with Trebbly really took very little consideration on our part.

Here’s a short video showing what other salons are doing to surprise and delight their customers.

Now share your views. And earn £50 (yes, fifty pounds)..

We are super interested to hear about the different ways you are looking after customers. Simply share with us your successes and we will email you a £50 thank you as credit toward the setup fee of a our Loyalty & Marketing plan.

Tell us what your customers love…


Think your customers would love it too? Contact us to find out how we can help your business with a bit of loyalty love.

5 fantastic email marketing ideas to help you fill your salon whilst maintaining average spend

There’s never a better time to start communicating with your customers and encouraging visits than now.

You may see a ton of cut-price deals and discounts, but our philosophy is that you should not be sacrificing spend to draw in the crowds. It’ll be something different, varied and interesting that catches the eye of your clients.

To help with a little inspiration, our team have put together a selection of tried and tested email marketing strategies. What will you prepare?

Utilise all staff members

By featuring a junior or trainee staff member you are able to ensure your whole team is busy (and learning) whilst offering treatments at eye catching price points, helping to build column utilisation.

This is also a great way to encourage new customers, furthered by including a “bring a friend” addition to the offer, or even a family member.

Then, once through the door you can deploy up-sell or cross-sell techniques to increase spend.

Offer affordable choice

Choice is good and when its affordable, even better.  Using a range of your lower priced items can catch the eye of the price conscious customer, whilst encouraging multiple sales to maintain spend.

Whether it’s a list of everyday treatments or the option to create your own personal package, clients will be attracted to the choice.  We have found that ‘pick n mix’ options have been very successful in the past.

Bunching together items feels good value for the customer and helps you up the average overall spend. It also gives you the opportunity introduce new treatments to clients.

Shout about the quiet days

If Tuesdays are quiet for you then let’s spread the word!  Customers love a deal this time of year, and if you have to discount, let’s make it a win-win and focus attention on the days you have available time.

Having a strategy of increasing the utilisation of your columns is a key priority in every season. So, get creative, build a tempting offer, and narrow the availability to when it suits you most. This helps you to keep free your busy days for normal trading and expand your revenue earning potential with no risk.

Try a different angle

Creating value rather than discounting is a hugely successful method to attract customers whilst maintaining revenues. In a slower season for example occupancy is traditionally lower and your time becomes available. Use it wisely!

Adding an additional treatment at a discounted price is a good way to increase overall spend per customer. And focussing on the duration of the treatment rather than the price gives an enhanced perception of value, making the offer look fresh and new. 

Such promotions can be allocated to certain time periods when the salon is quieter, filling your time and protecting spend.  
  

Happy hour all round

It’ll be something interesting and varied that catches the eye. With this idea, a salon ‘happy hour’ has a fun-factor and opens up a huge opportunity to engage with your customers, and for you to be creative.

Why not add a ‘slice of cake’ with your treatment during our happy hour this month, or a smoothie from that popular juice bar around the corner every Tuesday in Feb 3-4pm.

The focus here is enhancing your clients experience whilst in salon.  We all like to feel a little special & quite often it’s the personnel touches that get people talking.  Pop some pics on your social media streams & get people sharing the reasons why they come back to you.

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WANT TO SEND A VALENTINES CAMPAIGN?

Let us create a bespoke email template just for you!
Simply contact the team and we will be happy to help.

Follow our marketing tips on how to make this Easter the busiest yet for your salon.

Easter Bundles

We know clients are looking to book treatments this Easter so let’s make it as easy and time efficient for them as possible.
Bundle together some firm favourites in a neat, time affective package.  Show savings where possible but more importantly highlight possible upgrades choices:

Ready to bare – Full leg wax, underarm wax & eyebrow wax. 
Ready to bare plus – as above with a full body spray tan.

Top to toe – Eyebrow & full leg wax, eyelash tint. 
Top to toe plus – as above with an eyelash lift.

Courses of treatments

With Summer days on the horizon now is a great time to tempt clients into purchasing courses of treatments.  This is a big investment for some so the more information you have on the product the better.  Use client reviews, before and after pics and of course highlight long term benefits.

Excellent examples of this are CACI facials & laser hair removal.
Book 9 CACI facials and receive the 10th for free.
Buy 4 large area laser hair removal sessions – get a small area session for free.

Daring to bare!

Holidaying overseas at Easter may be the first time since last summer that some clients have been in beach wear.  Time to promote some feel-good treatments.
Think of this as an upgrade angle – most holidaying clients will have their wax booked in but did they realise you also offer a body wrap inch loss treatment or a light spray tan to take the edge off the first few pool days.

Chocolate, anyone

An Easter present that won’t affect the scales!  What could be more perfect.
We know antioxidants are good for the skin & that cocoa butter is highly moisturising!  This makes Easter the perfect time to promote your chocolatey based treatments from facials to body wraps!  

An ideal Easter package maybe with a complimentary hot chocolate too!

Happy Easter

Just like Christmas, Easter is a great excuse to get in touch with your clients & wish them a happy holiday.  
Perhaps include a 10% off voucher for late April to keep the busy salon momentum going.

Preparation is key

We know you are going to be busy this Easter but do your clients.  Contact us to send out a quick email highlighting your opening hours over the long weekend and reminding people to get in quick!

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WANT TO SEND A VALENTINES CAMPAIGN?

Let us create a bespoke email template just for you!
Simply contact the team and we will be happy to help.