Learn How To Really Motivate Your Team

Any salon is only as good as it’s team, so it goes without saying that you want to encourage them to be happy and work at their best. It’s easier said than done though as opening the doors to your team can make you feel vulnerable yet closing them completely is a sure fire way to exclude them all.

Ideally, we want our team to think of themselves as part of the business – actually invested in it. If it was their business how would they think? What would they do? Getting them involved on that level opens up a new level of engagement from them, so here are a few pointers on what you can try to increase the levels of motivation in your salon…

Share The Decisions

Telling your team, they’re important and included, but only ever filtering information downwards, is soon going to have them questioning their place within the team. Being part of the team means two-way interaction – being included during decision making affirms that you value their opinion and contribution. Listen to everyone – from the brand-new starters to the old timers, include them all.

Everyone likes to see their ideas come to fruition – it gives them a sense of pride in their work so anything which encourages this is really going to motivate them. They are also the ‘front line’ of your business – they are your market research and are the ones who will know what will work with customers, what they need etc so including them in your business decisions not only makes total business sense but fires them up by helping them realise the value they offer in the team.

Inject A Little Team Spirit

We all know that many brains are better than one. Whether it’s a problem needing a solution, a team incentive where you’re all tasked with a cumulative goal or even just the general ethos within your salon, a group effort will supercharge the team energy.

Client facing work can be really challenging – you only need one or two flat or awkward customers within your day to totally kill your mojo. This is where a strong team comes in – celebrating each other’s wins and looking out for each other during tough times, is what will cement any team. Knowing they have each other’s backs and are part of something bigger than themselves magnifies how they feel and makes them want to share it.

Not only does this benefit your team, but your customers will enjoy being in a salon with such a pleasant atmosphere too.

Treat Everyone As An Individual

This may seem like it’s contradicting the last point but try to take each person on face value. We all have strengths and weaknesses – the weaknesses are where the team spirit helps but it all starts with understanding each other in their own right. Knowing what makes them tick, what they may not be confident about, what they need help with individually or supporting their individual needs allows their strengths to really shine.

When they know they are not only accepted for who they are but are encouraged to embrace it too, they will feel that they have a place where they fit and can really join in. Where possible encourage conversations which explore how each person would approach things – this ties in nicely with encouraging everyone to be part of the decisions. It won’t be long before the natural traits highlight how the individual team members think and what they’re good at, allowing them to play to their strengths.

Training And Creative Inspiration

The last place you want people to be uninspired is a salon. Your customers often want to know what suits them, what trends are, for you to give them ideas that they wouldn’t have naturally thought of and all of this can’t come from nowhere. Encourage conversations on the latest trends, get your team to get customers involved – it all adds to the level of engagement in your salon.

Giving your staff plenty of education and training so they are confident in their skills and ever growing will help them to feel invested in your business and that your salon is the right career choice for them. Updating each other as a team is what will set you apart from other salons, always being on top or ahead of the latest trends. If your team are encouraged to explore and experiment, they’ll attract customers aligned with this – they’ll love being able to stimulate their minds with endless ideas and you can only benefit from that.

Offer Incentives And A Thank You

Okay so this one isn’t rocket science but an old fashioned thank you goes a LONG, long way. Knowing that they are appreciated because you outwardly display it makes a big difference. There are often times within a team where you may need to ask for more than the norm – a team member who knows you are grateful and won’t take advantage will happily go the extra mile for you.

Offering incentives to encourage team productivity and engagement can highlight what works well as well as making work far more fun. Really play with what they enjoy – offer more of what they love and listen to them before then thanking them for what they contribute to the team. Knowing this only makes them want to step up more often and reciprocate the gratitude you feel for what they do.

As you can see, it doesn’t take a lot for your team to feel united in the parts they all play within your salon. Just a little extra thought could provide far more than going through the motions, making them feel that their job is a place they want to be.

That’s why we created Trebbly too – so that you can let your customers know that you’re always putting the extra thought into making them feel valued and want to offer them the very best experience you can. If you’d like more information on Trebbly and how you can add an extra level of service to your salon, get in touch here.

Loyalty points & rewards, Google reviews, friend-referrals and a whole heap more, jam-packed in the new Trebbly Mobile App

The Trebbly mobile app has had a makeover!

Find out below how the new Trebbly mobile app gives your clients an exciting new way to refer friends, recommend your business and access your loyalty scheme, on-the-go, or from the comfort of their home.

5 all-new fantastic reasons you should encourage your clients to download the new Trebbly app.

 

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Get friend referrals in a tap, via WhatsApp, SMS or Facebook messenger

This great feature of the Trebbly iPad app is now available on the phone. Your clients can now share and recommend your business to all their friends, in a simple tap, via their preferred chat method, either WhatsApp, SMS or Facebook Messenger. Of course, they are incentivised with points, so this is a really convenient and rewarding way to refer friends and support your business.

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An easy way to collect reviews on Google or Facebook

Given the popularity of Google and Facebook reviews, we’ve now made it super easy for you to gather feedback directly on those channels, right from the Trebbly app. It all happens in a single tap too, as we link directly to your review page on Facebook and even directly to the review modal on Google. This makes it really convenient for your client, in order to get you the best success possible.

 

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Your clients can access their current points and view your fantastic rewards from the convenience of their phone

Bringing the phone and iPad experience even closer together, we’ve now made it possible for your clients to login and access your rewards and their current points, at any time, from the Trebbly app. So, now, before their appointment, your clients can consider which of your fantastic rewards they might want to purchase on their next visit.

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It’s a really easy way to scan in each time

Should your client prefer a digital way to discover their rewards and access The Trebbly system in your business, what better way than with the app. No need for cards, the app contains a QR code that when scanned at reception, will bring up the clients reward details. We all carry our phones without fail, so this alone is a great reason to encourage downloads of the Trebbly app.

 

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We link directly to your software system for online booking

The Trebbly app is designed to promote your business, listing you on the home screen as a favourite, giving easy access to locate your details. From there, your clients can ‘click to call’, as well as linking directly to your booking software to process a booking. If you do not have a software, no problem, we do not offer online booking. If your button is missing, then it means we do not have your software link. Contact us @[email protected] and we will add it for you.

 

 

To download the new Trebbly app, hop over to the App store or Google play. This version replaces the former Book Your Lifestyle app.

 

Help Make Trebbly Better

We are always working to increase value in our products and will continue to add new features and improvements. If you have a burning idea or desire that you would like to see please email [email protected]

How To Attract New Staff Members To Your Salon

Ask any customer or salon owner what the secret is behind a thriving salon, and you’ll no doubt get the same response every time. Is it the product company you have opted for? Your amazing range of treatments on offer? Or is it that you offer only the best freshly ground coffee?

No – it’ll be your people. They are what creates the ‘experience’ your customers receive – they are the difference between your customers getting something they love, or just getting something ‘they asked for’. They are the friendly ears that your customers didn’t even realise they needed on a bad day whilst having their hair cut or coloured. They are what keeps your salon on its rails when you’re not looking.

So it goes without saying that you’ll want to create a team which is built upon the ethos you have created.

Here are five pointers to bear in mind when you’re trying to attract your own dream team…

Ignore The Competition

This may seem a trivial point, but you’re never going to be the only salon in town looking for great staff. You can either take the cloak and dagger approach and try to keep it hush-hush – not wanting to give anything away to competitors – or you can go all out proud that you’re expanding your team.

In the same way that you can’t promote to your audience how great your services are, you can’t attract great people by keeping yourself off the local radar. Own it baby! Send a really clear message that you mean business – look at how you can use your recruitment drive to create positive publicity for the salon too, really singing your own praises. Your salon will have qualities which are unique to it – actively promote them so that any prospects with a similar mindset will notice you and want to be a part of it too. Let the competition know that where great jobs are concerned – you’re most definitely the local place to be!

Don’t Focus On Salary

Unless your salaries are far superior to your competitors or industry standards, the wages are rarely the carrot which attracts great people. Focussing on salary attracts people who simply need money – that’s unlikely to be what you’re looking for. The money you’re paid for a salon position isn’t a lure anymore – it’s simply the ‘value exchange’ for the time your staff are giving you. They can get that in any salon.
What you’re looking for are assets to your team so they will want to feel like an asset.

They’ll want to know what your overall package is that will make them feel valued and part of your longer-term plans. If your staff know your overall strategy and what you’re all doing as a team, it encourages loyalty and longevity. That value exchange we mentioned. See your ‘package’ as the exchange, not just the position and salary. If your prospects know that besides their salary they are getting the opportunity to attend education courses, a mentor, that they’ll be a valued part of a team and there are prospects for their future – you’ll get so much more from them too and it will attract those who want more than just a day job.

Be VERY Visible

This runs far deeper than your recruitment drive. We shared last week how to grow your Facebook following and this will play a huge part in how you can attract people. If you are a clear brand, you’ll know what you stand for, how you like to do things, what you’re all aiming for. These are all values which you’ll want your team to be aligned with and they are – quite handily – your qualifying characteristics.

As part of a normal recruitment process, you’ll have criteria which you’ll want your recruits to meet. But it’s not just about you – you can’t call the shots any more as the talent pools are much smaller than they used to be. You need to appeal to THEM and represent something your best staff would be proud to be part of. If you have a clear brand identity, when you’re recruiting it should only need a few minutes on your social media for your potential prospects to get a great idea of what they’ll be part of. They will be able to qualify you as a match for their criteria and if you’ve been showing up online, your visibility will help them decide if they’d like you almost immediately.

Build A Network Of Brand Ambassadors

Adding to the visibility point, one of the key pieces in how your business operates as a whole is your brand identity. This will either attract or repel your team. The very things which fire you up, could send another person running for the hills. Having a team who loves exposure for instance where you enter competitions and have ‘statement’ stylists who turn heads in town with their own distinctive style, is the last place your shy but warm-hearted ‘girl next door’ would want to work.
Conversely, putting a super creative and award-winning stylist who favours hot pink hair and tattoos into a conservative salon is going to be a faux pas of epic proportions. Your brand will do all of the groundwork for you and if done well, will make your recruitment needs much easier. Your existing team and customers will have a very clear idea of who you are so that when you’re looking to add to the team, they’ll know who would be a great fit in their own networks and will be more than happy to fly your flag for you.

A Bird In The Hand…

This may not seem obvious given that we’re discussing how to attract your new prospects BUT the best way to attract new people is to already be a fantastic employer. You’re already a great place to work. Investing in the staff you already have right now, will always be better than having to keep looking for new blood so to speak. Loyalty and longevity are two-way – if you have an expectation of providing a safe place to work with great prospects and awesome training, your staff really won’t want to leave.

If you have a high turnover of staff – we say this with love – but what is missing from your offering? Making sure your staff feel valued and included will be a great advert for your salon. When you’re recruiting, your prospects will want to ask your current team what it’s like to work for you – if you’ve been doing your own job properly you shouldn’t have anything to worry about 😉

Hopefully these pointers have given you a few things to think about, with the main one being that you’re not only attracting when you’re recruiting. You’re always attracting. Whether it’s staff or clients – your values are what they see first in your approach. This is exactly what we’ve built Trebbly based upon too – a simple way of making your customers feel valued and enhancing their enjoyment of their experience with you. If you’d like to know more about introducing Trebbly to your dream team, you can get in touch with our own dream team here.

How To Increase Your Likes On Your Business Facebook Page

The fact that you’re even reading this would indicate that you’re aware of the importance of social media. Who doesn’t dip in and out of it these days to check up on what’s going on in their part of the world? It’s the frequency of this that’s more of an issue now, with people almost being addicted to ‘checking in’.

You’re now in the world’s biggest buying environment ever – people don’t mind you talking about what you do, they don’t even mind you letting them know that you have products they can buy from you.

But overstep the ‘sales mark’ and you risk losing them all. It’s a fine line based on you nurturing an audience who mutually enjoy each other.

If you keep that in mind, you’ll not go far wrong with your marketing. Here are some ways you can build that into collecting more Facebook Likes than ever:

Know Who You Are

This is the biggest piece. It may seem obvious, in that you’re a salon, or a business but that isn’t ever what will lure people in. They’ll like your tastes, your interests, your sense of humour. Really play with your personality. Post comments which give insight as to who you are. As an obvious example, maybe you’re a barber geared more towards a hipster clientele. Posting about the cool music you have in the salon today and engaging your audience in that, would generate surprisingly more engagement than letting them know you have a discount today for instance. Make yourself personally likeable

Know Who You Are Talking To

In the same way that you want to be liked, you want to like them too. If your audience feels that you actually understand them and share their values and inspirations, they’ll feel part of something aligned. They’ll enjoy it and want to continue with that. If you’re not being genuine, it won’t be long before this shows up and the trust in you starts to erode. Their opinion of your Facebook page is part of their opinion of you – be an engaging interactive page and they’ll think that’s the experience they’ll get in person too. Be Authentically Sociable

Be Interactive

If you go into a salon as a client you’ll be welcomed, you’ll be chatted to, you’ll be listened to, you’ll be joked with or pampered – there’ll be an approach that is taken in person. See your Facebook page as the same – after all you are ‘you’ and that’s what your audience and clients love. Really engage with people – like their comments, comment on any achievements people have had. You don’t have to spend all day online, but if people see you are actively taking part, they’ll include you in shares etc too. Genuinely Take Part

Facebook Lives

Jump online to chat to your audience. A word of warning here – don’t go through the motions – it gets noticed. The purpose of a live is to catch up with people, let them ask you questions or share current information. Regular lives can really start to get you noticed as a voice of authority – have themed lives on areas of expertise and it won’t be long before people start checking in. Maybe even ask your valued customers who are happy to be visible online to take part too, with advice sessions etc. Get creative with this and enjoy it. Share Your Expertise & Opinions

Clever Hacks

Let’s not forget that there are ways that you can build on your successes and stand out. The best way to see this is as one HUGE network of aligned people. You’re not trying to collect vanity figures here – you’re trying to build an interested audience who enjoy hearing from you. Build that up and you’ll never need to sell as they’ll want to buy from you.

Use hashtags (yes – even on Facebook) to test what peeps are interested in and see what’s working. Put links to your website in your Social Media content and links to your FB page on your website – tie it all together. Network with other businesses and share their content and work together. Doing all of this regularly will consistently build upon the successes you’ve already enjoyed. Do More Of What Works

Hopefully you can see here that the ultimate aim is to let people see who you are – how knowing you will benefit them. Buying decisions are based on them being able to Know, Like & Trust you so keep that in mind for your Facebook activity and you’ll create a great environment your audience will enjoy.

Notice that there’s not anything different here to how you run your business? That’s our point and that’s why we created Trebbly too as it ties in perfectly with the easy buying environment you’re creating for your customers. Trebbly even helps you to gain Facebook shares in an easy modern digital way.