Follow our marketing tips on how to make this Easter the busiest yet for your salon.
We know clients are looking to book treatments this Easter so let's make it as easy and time efficient for them as possible.
Bundle together some firm favourites in a neat, time affective package. Show savings where possible but more importantly highlight possible upgrades choices:
Ready to bare - Full leg wax, underarm wax & eyebrow wax.
Ready to bare plus - as above with a full body spray tan.
Top to toe - Eyebrow & full leg wax, eyelash tint.
Top to toe plus - as above with an eyelash lift.
Courses of treatments
With Summer days on the horizon now is a great time to tempt clients into purchasing courses of treatments. This is a big investment for some so the more information you have on the product the better. Use client reviews, before and after pics and of course highlight long term benefits.
Excellent examples of this are CACI facials & laser hair removal.
Book 9 CACI facials and receive the 10th for free.
Buy 4 large area laser hair removal sessions - get a small area session for free.
Daring to bare!
Holidaying overseas at Easter may be the first time since last summer that some clients have been in beach wear. Time to promote some feel-good treatments.
Think of this as an upgrade angle - most holidaying clients will have their wax booked in but did they realise you also offer a body wrap inch loss treatment or a light spray tan to take the edge off the first few pool days.
An Easter present that won't affect the scales! What could be more perfect.
We know antioxidants are good for the skin & that cocoa butter is highly moisturising! This makes Easter the perfect time to promote your chocolatey based treatments from facials to body wraps!
An ideal Easter package maybe with a complimentary hot chocolate too!
Just like Christmas, Easter is a great excuse to get in touch with your clients & wish them a happy holiday.
Perhaps include a 10% off voucher for late April to keep the busy salon momentum going.
Preparation is key
We know you are going to be busy this Easter but do your clients. Contact us to send out a quick email highlighting your opening hours over the long weekend and reminding people to get in quick!
WANT TO SEND A VALENTINES CAMPAIGN?
Let us create a bespoke email template just for you!
Simply contact the team and we will be happy to help.