How To Increase Your Likes On Your Business Facebook Page
The fact that you’re even reading this would indicate that you’re aware of the importance of social media. Who doesn’t dip in and out of it these days to check up on what’s going on in their part of the world? It’s the frequency of this that’s more of an issue now, with people almost being addicted to ‘checking in’.
You’re now in the world’s biggest buying environment ever - people don’t mind you talking about what you do, they don’t even mind you letting them know that you have products they can buy from you.
But overstep the ‘sales mark’ and you risk losing them all. It’s a fine line based on you nurturing an audience who mutually enjoy each other.
If you keep that in mind, you’ll not go far wrong with your marketing. Here are some ways you can build that into collecting more Facebook Likes than ever:
Know Who You Are
This is the biggest piece. It may seem obvious, in that you’re a salon, or a business but that isn’t ever what will lure people in. They’ll like your tastes, your interests, your sense of humour. Really play with your personality. Post comments which give insight as to who you are. As an obvious example, maybe you’re a barber geared more towards a hipster clientele. Posting about the cool music you have in the salon today and engaging your audience in that, would generate surprisingly more engagement than letting them know you have a discount today for instance. Make yourself personally likeable
Know Who You Are Talking To
In the same way that you want to be liked, you want to like them too. If your audience feels that you actually understand them and share their values and inspirations, they’ll feel part of something aligned. They’ll enjoy it and want to continue with that. If you’re not being genuine, it won’t be long before this shows up and the trust in you starts to erode. Their opinion of your Facebook page is part of their opinion of you - be an engaging interactive page and they’ll think that’s the experience they’ll get in person too. Be Authentically Sociable
If you go into a salon as a client you’ll be welcomed, you’ll be chatted to, you’ll be listened to, you’ll be joked with or pampered - there’ll be an approach that is taken in person. See your Facebook page as the same - after all you are ‘you’ and that’s what your audience and clients love. Really engage with people - like their comments, comment on any achievements people have had. You don’t have to spend all day online, but if people see you are actively taking part, they’ll include you in shares etc too. Genuinely Take Part
Jump online to chat to your audience. A word of warning here - don’t go through the motions - it gets noticed. The purpose of a live is to catch up with people, let them ask you questions or share current information. Regular lives can really start to get you noticed as a voice of authority - have themed lives on areas of expertise and it won’t be long before people start checking in. Maybe even ask your valued customers who are happy to be visible online to take part too, with advice sessions etc. Get creative with this and enjoy it. Share Your Expertise & Opinions
Let’s not forget that there are ways that you can build on your successes and stand out. The best way to see this is as one HUGE network of aligned people. You’re not trying to collect vanity figures here - you’re trying to build an interested audience who enjoy hearing from you. Build that up and you’ll never need to sell as they’ll want to buy from you.
Use hashtags (yes - even on Facebook) to test what peeps are interested in and see what’s working. Put links to your website in your Social Media content and links to your FB page on your website - tie it all together. Network with other businesses and share their content and work together. Doing all of this regularly will consistently build upon the successes you’ve already enjoyed. Do More Of What Works
Hopefully you can see here that the ultimate aim is to let people see who you are - how knowing you will benefit them. Buying decisions are based on them being able to Know, Like & Trust you so keep that in mind for your Facebook activity and you’ll create a great environment your audience will enjoy.
Notice that there’s not anything different here to how you run your business? That’s our point and that’s why we created Trebbly too as it ties in perfectly with the easy buying environment you’re creating for your customers. Trebbly even helps you to gain Facebook shares in an easy modern digital way.